Playson has unveiled a new brand design, featuring a modernized logo, that reflects the company's market leadership and big ambitions that aim to bring the Playson experience to all players across the world.

The new logo was inspired by players' great desire to hit the play button all across Playson's products, with the sharper red tone symbolizing the company's stronger aggressive ambitions to deliver enjoyment and satisfaction, with the finest quality of games suitable to the lifestyle of busy people.

Playson's decision to develop a new identity comes after many internal reforms, including the updating of key processes in keeping with the company's global expansion goal. This includes the firm’s innovative approach that will have an impact on the company's product plan in the future.

Playson's rebranding comes at a critical time in its history, following strong commercial expansion in key regulated iGaming countries across Europe.

The company is more dedicated than ever to creating interesting gaming products with engaging mechanics, all wrapped up in gorgeous aesthetics. These products will answer the ever-increasing demand for outstanding casino games from audiences all over the world.

“As we continue to build from a hugely successful period of international growth, we wanted to secure the company’s long-term future and so we updated several processes within the business. Such a move will ensure we are in the strongest position possible to bring more exciting gaming products to the marketplace.

“This refreshed identity is a reflection of the new Playson image, demonstrating who we are and what the future holds for the company. As we head into ICE London 2022, we are looking forward to sharing more details about our ambitious plans with delegates.”

“This has been a very difficult time for many of our people in Ukraine. We are incredibly proud of their ability to remain optimistic, resilient and dedicated to producing quality products during the toughest of circumstances. We continue to be a tight-knitted team full of extraordinary individuals, determined to progress with a large scale project that has been under development for several months.”

- Alex Ivshin, CEO of Playson

Introducing the new brand identity also comes at a challenging period for Playson’s people based in Ukraine, with the company supporting either relocation to safer parts of the nation or moving to a different country. The company’s decision to remain committed to a brand refresh further illustrates its agility and efficiency.